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1. B2B Brand Management

by Kotler, Philip.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. Aaker on branding : 20 principles that drive success / David Aaker .

by Aaker, David [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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